Disrupting the lobbying industry

Client summary:

  • A startup based in the midwest that is disrupting the lobbying industry through the use of technology 

Situation:

  • Currently the lobbying industry uses highly manual and inefficient processes to organize lobbyists and monitor their ability to influence a House or Senate Bill as it goes through the legislative process.  The founders wanted to develop a mobile solution that could be accessed on the go with accurate data & reports for users to make informed decisions while lobbying.

Complication:

  • While the founders were lobbyists themselves and subject matters experts, they lacked the necessary business and technology skillsets, along with an engineering team, to take a MVP to market.

Aberdeen engagement:

  • Aberdeen was responsible not only for defining the overall go-to-market strategy, but also tasked with designing and building the mobile application to automate these complex, antiquated processes.  Additionally, Aberdeen was (and is) their day-to-day tech team on retainer, handling all production support and application enhancements.

Outcome:

  • Aberdeen not only defined a cohesive sales, pricing, and rollout strategy for the founders to take the MVP to market in 4 months, but also delivered a world class application that will save countless hours for lobbyists.

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